2 posts
Market Research
The Heatmap has Gone Cold
Geospatial analysis gives you a heatmap. You squint at it and confirm a decision you already made. The data to build real conviction now exists: satellite imagery, local sentiment, search behavior, construction activity. The gap is that nobody is stitching it together yet.
The Prototype Is the Research
Customer research captures what people want to be true about themselves, not what's true about their behavior. Concept testing was a compromise forced by the cost of building. That cost just collapsed. You can vibe code a working prototype in an afternoon. Test behavior, not stated preferences.
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Create Value Amid Uncertainty