Pricing is the single most powerful lever on your top line. It's also the one where the gap between perceived rigor and actual precision is widest. Most pricing studies can't detect the differences companies are betting
76% of consumers have already used AI to research a financial product. But the disruption is landing unevenly across categories, and there's a massive gap between research and transaction. New survey data on where AI sits in the channel mix and what financial services companies should do about it.
