4 posts

Ted Perkins

Artisanal Software Is Going to Be a Thing

There is a 1975 Soviet film called "The Irony of Fate" in which a man gets drunk in Moscow, falls asleep on a plane, and wakes up in Leningrad. He takes a taxi to his address. The building has the same name as his building in Moscow. The

Your Pricing Study Can't See What You Think It Can

Pricing is the single most powerful lever on your top line. It's also the one where the gap between perceived rigor and actual precision is widest. Most pricing studies can't detect the differences companies are betting millions on. The math doesn't lie, but the

Bring Back the Change Consultant

The 1990s change management industry collapsed under its own vagueness, then got eaten by the cost-cutters. Now agentic AI is forcing the hardest organizational question in a generation, and neither playbook works. The answer is uncomfortably simple: tell your people the truth.

AI Is Already Your Customer's Second Opinion

76% of consumers have already used AI to research a financial product. But the disruption is landing unevenly across categories, and there's a massive gap between research and transaction. New survey data on where AI sits in the channel mix and what financial services companies should do about it.

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