AI Strategy
AI Is Already Your Customer's Second Opinion
76% of consumers have already used AI to research a financial product. But the disruption is landing unevenly across categories, and there's a massive gap between research and transaction. New survey data on where AI sits in the channel mix and what financial services companies should do about it.
Your AI Strategy Is Missing the Revenue Line
Most AI strategy decks start with cost. Automate processes, deploy copilots, consolidate back-office. It's all inward-facing. The question that should be on page one: how does AI change the way your customers find you, evaluate you, and buy from you? That's where the existential risk lives.
The Agentic Commerce Disruption: How AI Buyers Will Reshape B2B Industrial Companies
AI agents will soon handle $15T+ in B2B purchases, threatening industrial companies' high-margin aftermarket businesses. When procurement goes autonomous, specification lock-in and relationship moats vanish. The winners will own the signal, controlling the triggers that start every transaction.
Create Value Amid Uncertainty